Project Overview
Goal:
Connect & Cultivate + Confirm.
Through the power of strong visual media we will; Connect viewers to products with simple yet effective and clean display images. Cultivate a strong buyer relationship by putting them in the picture. Confirm choosing Izzy & Liv is easy, with gorgeous photography and playful video. Then execute the shoot with fun and efficiency.
Lifestyle apparel, accessories and products retailer Izzy & Liv meets Cali York Creative for the creation of commercial product and lifestyle editorial images.
For commerce and for the culture...
PROJECT DESCRIPTION
Photography & Videography
High Resolution Digital capture in still photo and motion video formats; of t-shirts, bracelets and earrings worn by a model, flatlay style and seamless white backgrounds. 300 dpi Photographs. 4k quality Video capture of Models in Izzy & Ivy Apparel on seamless white background.
PRODUCTION
Pre and Post production activities including but not limited to:
- Photo and Video Editing
- Model casting
- Location search
- Scheduling
- Administrative tasks (release forms, etc),
- Editing/retouching
- Delivering drafts and finalizations
- Communications